Urijah Faber FORM Athletics
LAGUNA BEACH, CA, January 12, 2010 -- Fresh for the new
year, we proudly announce the official launch of FORM
Athletics - from the minds of Action Sports powerhouse Mark
Miller and champion athlete Urijah Faber. FORM Athletics
apparel pays tribute to hard working and dedicated athletes.
FORM Athletics recognizes that athletes and fans alike are
ready for something new - apparel reflective of their
lifestyle. Free from angry tough-guy graphics of skulls and
destruction, FORM Athletics focuses on the positive aspects
of being an athlete: performance, commitment, discipline,
and heart.
For nearly three decades, FORM Athletics president, CEO, and
co-founder Mark Miller has built businesses for iconic
brands. Focusing on action sports and youth culture, Miller
was responsible for launching the insanely successful M3
snowboard line, and his work with DC Shoes helped make the
trademark a household name. When Miller identified the
underserved market and huge potential of Mixed Martial Arts
and likeminded sports, he seized the opportunity to "build a
business, lead a team, and do something meaningful."
Miller tapped fellow visionary Urijah Faber, known for
bringing a surf-and-skate style to Mixed Martial Arts and
the WEC as "The California Kid." One of the most successful
fighters and unfailingly popular athletes in the history of
the sport, fight cards with Faber achieve WEC
record-breaking viewership and continue to double typical
event attendance. As testament to Faber's skill and
perseverance, he fought through 4 rounds at WEC 41, despite
a dislocated thumb and a broken hand! Coming back from this
injury, he's eager to show the fans - and his competitors -
just what they've been missing. With his positive attitude
and passion for the "art" of mixed martial arts, Faber
exemplifies everything FORM stands for.
FORM Athletics is infused with surf-and-skate aesthetic,
Miller comments, "We see FORM as a merger between
performance and lifestyle, and we offer clothes you can wear
both in competition and in everyday life. Expect premium
products with great materials, great fit, and great style."
Miller says, "Urijah and I are both passionate about doing
something meaningful and making people aware of the positive
benefits of sports and a healthy lifestyle."
FORM Athletics is partnering with Urijah Faber's sponsor AMP
Energy, designing Faber's walk out gear. FORM Athletics has
also created a limited co-branded collection with AMP
Energy. Check out the website for more details.
FORM Athletics is available January 10, 2010 through
FORMathletics.com, Zappos.com, and MMAwarehouse.com and will
be on the floor of other select retailers later in the
month.
View the collection at: FORMathletics.com
About FORM Athletics (FORMathletics.com)
Founded in 2010 in Laguna Beach, CA, FORM Athletics produces
apparel that is a tribute to hard working and dedicated
athletes. FORM Athletics supports and promotes a healthy and
active lifestyle. Founded by sportswear veteran Mark Miller
and WEC former Featherweight Champion (and contender) Urijah
Faber, FORM Athletics merges the ease and comfort of the
California lifestyle, with the discipline and techniques of
martial arts. FORM Athletics is committed to premium
quality, superior materials, and perfect fit apparel.
About AMP Energy (ampenergy.com)
AMP Energy is a product of Purchase, N.Y.-based Pepsi-Cola
North America Beverages (PCNAB). PCNAB is a division of
PepsiCo, which offers the world's largest portfolio of
billion-dollar food and beverage brands, including 18
different product lines that each generate more than $1
billion in annual retail sales. Our main businesses -
Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also
make hundreds of other nourishing, tasty foods and drinks
that bring joy to our consumers in over 200 countries. With
more than $43 billion in 2008 revenues, PepsiCo employs
198,000 people who are united by our unique commitment to
sustainable growth, called Performance with Purpose. By
dedicating ourselves to offering a broad array of choices
for healthy, convenient and fun nourishment, reducing our
environmental impact, and fostering a diverse and inclusive
workplace culture, PepsiCo balances strong financial returns
with giving back to our communities worldwide. For more
information, please visit pepsico.com.